Aston Villa Secures Historic Partnership with Visit Rwanda

[Eronda]

Aston Villa Football Club has announced a landmark agreement with Visit Rwanda, naming the brand as the club’s Principal Partner, Official Tourism Partner, and Official Coffee Provider.

Under the deal, Visit Rwanda’s branding will feature prominently on the front of all men’s, women’s, and academy team shirts, as well as across other key club platforms. The partnership is described as the most significant sponsorship arrangement in Aston Villa’s history.

Beyond tourism promotion, Rwanda is increasingly recognized as a hub for business, investment, major events, and sport. The collaboration will extend into initiatives focused on football development, coaching, charitable programs, leadership training, and professional growth opportunities.

Francesco Calvo, Aston Villa’s President of Business Operations, expressed enthusiasm about the partnership.

“This is a very exciting partnership for Aston Villa Football Club and a symbol of the club’s continuing expansion and growth into international markets. There is a great range and depth of opportunities for collaboration, learning and innovation and we are looking forward to working with Visit Rwanda to deliver meaningful activations through tourism, investment and sporting development.”

This partnership underscores Aston Villa’s ambition to strengthen its global presence while supporting Rwanda’s growing reputation as a destination for tourism and international investment.

Janet Karemera, Chief Executive Officer of the Rwanda Convention Bureau (RCB), highlighted the significance of the new sponsorship, describing it as “a powerful expression of Rwanda’s ambition to engage global audiences through one of the world’s most influential platforms and position our country as a destination to visit, invest and do business.”

She emphasized the symbolic connection between Rwanda, the Land of a Thousand Hills, and Birmingham, the City of a Thousand Trades, noting that the partnership reflects a shared commitment to enterprise, innovation, and ambition.

As part of the agreement, Aston Villa supporters who have already purchased the 2026/27 home shirt in-store or online will be able to have Visit Rwanda’s branding applied free of charge at the club’s official stores in Villa Park and the Bullring.

 

[Twin_Kids]

Ikipe ya Aston Villa yo mu Bwongereza yatangaje ko yasinye amasezerano y’ubufatanye na Visit Rwanda aho izajya yamamaza ubukerarugendo bw’u Rwanda ku myambaro yayo imbere mu gatuza.



Aya masezerano azatuma Visit Rwanda iba umuterankunga mukuru (Principal Partner), umufatanyabikorwa mu bukerarugendo (Official Tourism Partner) ndetse n’utanga ikawa yemewe n’iyi kipe (Official Coffee Provider).

Muri aya masezerano, ikirango cya Visit Rwanda kizajya kigaragara imbere ku mipira y’amakipe yose ya Aston Villa arimo iy’abagabo, abagore ndetse n’amakipe y’abakiri bato n’ahandi hantu h’ingenzi.

 

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